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Scent Markenting
irresistibly Influential
of decisions
are made in the subconscious
- Janet Crawford
Neuroscience Business Expert
- Janet Crawford
Neuroscience Business Expert
of emotional behaviour
is impacted by smell
-Martin Lindstrom
author of BRAND sense
-Martin Lindstrom
author of BRAND sense
Higher Purchase Propensity
- Reported by Nike
when comparing sales of identical shoes in a scented room vs unscented room
when comparing sales of identical shoes in a scented room vs unscented room
increase in spending
in scented areas vs unscented areas, without affecting sales in unscented areas
-Reported by Hilton Las Vegas
-Reported by Hilton Las Vegas
Don't believe the numbers?