About Scent Strategy

 

Scent Strategy is an award-winning large-area scenting company trusted by many government bodies, malls, hotels, major real estate brands and leading retail groups. It deploys luxury scents to transform the ambience of large business spaces to enhance customer experience, elevate brand perception and influence purchase decisions.

Scent Strategy is built on strong strategic, financial and operational fundamentals with above 25% average year-on-year growth in the topline between 2015 and 2019. Aside from scenting the world’s biggest mall - The Dubai Mall, it is trusted by brands like Sheraton, Mont Blanc, and DU as well as major business entities in the UAE like Emaar, Majid al Futtaim, and other Government entities that include Scent Strategy among the top 3 qualified vendors.

Scent Strategy has been blessed with a rebound from the Covid-19 slump despite the impact on the luxury scenting industry. The advantage of being debt-free has been helpful while it has regained market share with month-on-month growth since May 2020.

Moving forward the company has a bright outlook for the future and is poised to grow at a global scale in the coming years with plans to establish franchise partners around the world.

Areas of focus

 

Below are the areas we focus on to deliver excellence in customer experience:

- Customer-centric Innovation and ongoing improvement: We have a track record of multiple firsts. Some of the examples are

- We were the first company in the Middle East to indigenously develop IOT-based remote scenting

- We introduced non-AC-based large-area scenting with air boosters for large areas

- We are the first company to indigenously engineer and develop HD machines (Heavy Duty) to scent large malls with small but powerful machines with better effectiveness and occupying less space.

- We have many projects lined up to innovate in our area of business and we have committed people and material resources for research and development to raise the bar of service offering continuously.

- Operational excellence: We have developed detailed operational playbooks that have matured over the years. To practically implement these operational processes we have regular staff training to ensure adherence to those playbooks. Further, for effectiveness, we have defined KRAs and tracked KPIs to ensure high team performance.

- Thought leadership: We have taken a service-excellence-based approach to win and maintain customers. This helped us not lose any customers to competition for 5 years in a row until Covid-19 hit. This approach has helped us enter into large business accounts with a small scope of services and then expand to win the entire business.

- Deliver consistent and sustainable TCO reduction over time: We try and ensure minimizing the impact on the environment by proper disposal of waste and recycling waste for alternative use, however, we can and will work towards further planning and efforts in this area as we grow.