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THE PROCESS
We Learn About YOU
We collaborate with your brand designers to learn more about your
brand and build a profile that can then give our in-house perfumer
the insight required to design your scent
brand and build a profile that can then give our in-house perfumer
the insight required to design your scent
The Design Process
Our in-house perfumer analyzes the profile and matches key aspects
of the brand to the Michael Edward's scientifically-proven Fragrance Wheel.
They then sends the relevant information to perfumers in Grasse, France,
without forcing too much direction, allowing the designers full creativity.
of the brand to the Michael Edward's scientifically-proven Fragrance Wheel.
They then sends the relevant information to perfumers in Grasse, France,
without forcing too much direction, allowing the designers full creativity.
The Scent Crucible
The perfume designers then procure a set of highly precious scent vials that
which arrive at our lab for further review. Our in-house perfumer may
further enhance or eliminate scents that are not up to stringent
standards. These vials are then presented to you for your choosing
which arrive at our lab for further review. Our in-house perfumer may
further enhance or eliminate scents that are not up to stringent
standards. These vials are then presented to you for your choosing
Scented premiere
On confirmation, we produce a small quantity of the selected scent for
a pilot run in a LIVE environment. This may be a back and forth as we
go through different tests to get the scent just right. Once the scent is
finalized, we proceed with the full-on implementation.
a pilot run in a LIVE environment. This may be a back and forth as we
go through different tests to get the scent just right. Once the scent is
finalized, we proceed with the full-on implementation.
Learn more about our